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Montco News Magazine Promote Your Page Too |
| Grow Your Business Using Multi Media Marketing... How can you start to affordably strengthen your marketing campaign using video, email, mobile device and of course social-media. Current Topic - Video Marketing 14 Ways with Highest Growth Potential Businesses of all sizes now have affordable options to integrate video commercials and promotions into their marketing campaigns. A variety of marketing vehicles are available to your successfully feature your video commercial to customers and potential customers VIRTUALLY wherever they may browse. A business may now send a completely branded video email to your customer's computers and mobile devices (with web browser). Take the time to learn what your options are and how much you will be able to successfully maintain in house versus having your program managed for you. There is no denying that video is the next wave of capturing the attention of your customers. If you have not thought about video marketing, it is something you should at least learn about. The list of ways you may want to consider using video along with its popularity and growth potential are identified for your viewing pleasure. Customer Reference Videos 1. Video Customer Testimonials (Popularity: Moderate | Growth Potential: High) Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how you helped them achieve their business goals. 2. Man-on-the-street Interviews (Popularity: Moderate | Growth Potential: High) These videos are typically done to promote events and to build buzz around coming events. Product and Service Promotion 3. Product Demonstrations (Popularity: Moderate | Growth Potential: High) Product demos show how your product works and highlight the features that differentiate it from that of your competitors. Software screen captures, a 3D cut-away, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. Training and Support Video 4. Training (Popularity: High | Growth Potential: High) Corporate video first gained prominence with training (service, support, sales, personal development, etc.) Internal Communications 5. Health, Legal & Safety (Popularity: Low | Growth Potential: High) The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs. Advertising, Marketing, and Promotion 6. Commercials (Popularity: High | Growth Potential: High) While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. 7. Viral Video (Popularity: High | Growth Potential: High) A video is viral if it is so compelling that people want to share it. (Calling a video 'Viral' doesn't make it so). 8. Email Video (Popularity: Moderate | Growth Potential: High) Testing has shown that open rates can double if you include video in your email marketing activities. 9. Content Marketing (Popularity: Low | Growth Potential: Huge) This is a broad category that will become very important over the next months and years. 10. Landing pages and micro sites (Popularity: Moderate | Growth Potential: High) Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity (sign-up for more info, attend event, order something etc.). Video is becoming an important part of the conversion process. PR Support and Community Relations 11. Video Press Releases (Popularity: Low | Growth Potential: High) The standard four paragraph press release is now being supplemented with video and rich media to tell a more engaging story. 12. Community Relations Video (Popularity: Low | Growth Potential: High) If your company is out working in the community, being good corporate citizens, helping the environment or contributing to important causes you should be capturing those efforts on video. Show the world what you are doing, don't just talk about it. Event Video 13. Event Presentation video (Popularity: Low | Growth Potential: High) Events represent a unique confluence of expertise and opportunity - often under-leveraged. 14. Mobile Video (Popularity: Low | Growth Potential: Huge) Yep, "there's an App for that." Mobile video will soon be the largest video category outside of broadcast. In the short-run, mobile video will consist of hastily re-purposed video made to fit on a mobile device. It will quickly evolve into a much more specific format - five to fifteen second hyper targeted messages that are part of geo-located and micro-niche promotions. If you would like more information on how very affordable the options are local businesses.You may contact us for referral that offers information on local resources that conduct free, educational seminars and Information on or a free consult on ways video may used to grow your business or who you may contact for social networking consult. Courtesy of Jimm Fox President of One Market Media One Market Media Contact: Concetta Rafanello, 610-551-0539 |
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